The presentation of the new Renault model was the most anticipated automotive premiere in the spring of 2019.
New coupe-crossover ARKANA is being produced for the domestic market and for export only at the factory in Moscow. For such an event, we had to find a unique location that would reflect the nature and status of the event. We have found it in the very heart of Moscow, at the Red Square footsteps: after long negotiations for the first time in its history a commercial presentation was held in Zaryadye Park.
Shots
Photos
CLIENT: Renault
AGENCY: V4M

PRODUCTION COMPANY & VFX: Pitch
CREATIVE DIRECTOR: Boris Kislitsin
PRODUCTION DIRECTOR: Roman Kuligin
ART DIRECTOR: Svetlana Golovchanskaya
PRODUCTION SUPERVISOR: Yaroslav Yanchev
PROJECT MANAGER: JulIa Barskaya
CG SUPERVISOR: Alexey Churochkin
CONCEPT ARTIST: Dmitriy Petishov, Anastasia Kulyabina
MOTION DESIGNERS: Egor Levkin, Filat Bonum, Sergei Shkirskiy,
Maxim Malakhov, Ildar Enikeev, Alexey Churochkin
TECHNICAL PRODUCER: Dmitry Napolnov
TECHNICAL DIRECTOR: Danil Gerasimenko
LIGHT: Iliya Abramenko
MUSIC & SFX: Dmitriy Vikhornov